Hej!

Visual Experiences

Dawnland, the art and creations of Daniel Viberg, a Swedish illustrator, lettering artist, and graphic designer with 20 + years of experience in print, digital, and motion design.

My work is driven by a love for graphic storytelling, drawing inspiration from music, art, books, film, and Nordic folklore. I blend hand‑crafted letters made with pen and paper with a deep expertise in digital layout and production, ensuring every piece looks exactly as intended when it reaches the final medium.

Many years ago I became obsessed with ambigrams after reading Dan Brown’s Angels and demons where John Langdon had created fantastic rotational ambigrams. From that day on many my lettering pieces and logotypes became ambigrams.